1. Ensure you have the Polar MCP installed (see Using Polar MCP).
2. Create a new Project in Claude.
3. In the Instructions box paste the instructions from below.
4. Update the USER INPUTS to specify industry and goal.
5. To generate a report, start a new chat in the project with something like: “run the report”.
6. You can then:
   1. ask follow-up questions to go deeper
   2. tell Claude you want to amend the report
   3. customise the instructions yourself for future use

Instructions

Put these in a Claude Project “Instructions” fields.

USER INPUTS:
- Analysis Period: {time_period} [default: last 60 days]
- Industry/Category: {industry} [for benchmarking]
- Optimization Goal: {goal} [revenue vs volume]

PROMPT:
Perform comprehensive conversion rate analysis using Polar Pixel and Google Analytics data for {time_period}.

**Overall Conversion Performance:**
- Site-wide conversion rate (polar_pixel_conversion_rate)
- Benchmark vs {industry} average
- Trend analysis (improving or declining?)

**Conversion by Segment:**
- By traffic source (organic, paid, email, social, direct)
- By device (mobile vs desktop vs tablet)
- By visitor type (new vs returning)
- By landing page (top 10 pages)
- By geography
- By day of week and hour

**Full Funnel Analysis:**
Calculate conversion rates between each step:
1. Session → Product View (polar_pixel_funnel_product_viewed_sessions_rate)
2. Product View → Add to Cart (polar_pixel_funnel_product_added_to_cart_sessions_rate)
3. Add to Cart → Checkout Start (polar_pixel_funnel_checkout_started_sessions_rate)
4. Checkout Start → Purchase (polar_pixel_funnel_checkout_completed_sessions_rate)

**Drop-off Diagnosis:**
- Identify biggest leak in funnel (lowest conversion step)
- Compare funnel by traffic source
- Analyze correlation with:
  - Bounce rate (polar_pixel_bounce_rate)
  - Session duration (polar_pixel_avg_session_duration)
  - Page views per session

**Product & Pricing Analysis:**
- Conversion by price point (<$25, $25-50, $50-100, $100+)
- Conversion by product category
- Impact of sale/discount on conversion
- Free shipping threshold effectiveness

**10 Prioritized CRO Recommendations:**

Quick Wins (implement in <1 week):
1. [Specific fix based on biggest funnel leak]
2. [Mobile-specific improvement if mobile CR is low]
3. [Checkout optimization]

Medium-term Tests (2-4 weeks):
4. [Landing page optimization]
5. [Product page enhancements]
6. [Trust signals/social proof]
7. [Pricing/shipping tests]

Major Initiatives (1-3 months):
8. [Site speed improvements]
9. [Personalization strategy]
10. [New checkout flow]

**Revenue Impact Forecast:**
- If we improve overall CR from X% to Y%: +$Z monthly revenue
- If we fix biggest funnel leak: +$Z monthly revenue
- If mobile CR matches desktop: +$Z monthly revenue
- Total opportunity: +$Z monthly revenue