Introduction

In a digital era where every click, impression, and conversion counts, eCommerce brands face the complex challenge of maximizing their marketing ad performance. In order to effectively maximize marketing performance, brands need to:

As consumer behavior and privacy regulations evolve, traditional marketing tools often fall short in providing the accuracy of data needed for effective decision-making. This is where Polar Analytics steps in, offering a suite of advanced solutions designed to help eCommerce brands thrive in a highly competitive digital marketing landscape.


Chapter 1: The problem with ad platform reporting

The digital marketing landscape is facing a significant shift with the phasing out of third-party cookies, the growing use of ad blockers, and privacy-centric updates since iOS14.

These changes lead ad platforms to inaccurate reporting and inefficient targeting. This is due to: